IN:WA Heralds in a New Era of Independent Creativity


Independent Commercial Communications Businesses Western Australia (IN:WA) has been formed to provide a united voice for West Australian owned businesses in the creative communications industry, including Advertising, Branding, Media, PR and Production.

With a guiding purpose to keep quality local creative communication alive and thriving, the group intends to work with government and industry to advocate for the role members play in strengthening and diversifying the WA economy, and building a creative state where people desire to live.

Inaugural IN:WA Board (L-R): John Petkovic, Briannan Dean, Kate Downie, Natalie Jenkins, Amy Sutton and Jeff Champtaloup (not pictured).

Inaugural IN:WA Board (L-R): John Petkovic, Briannan Dean, Kate Downie, Natalie Jenkins, Amy Sutton and Jeff Champtaloup (not pictured).

“We are a network of like-minded businesses committed to promoting the creative and economic benefits of supporting 100% WA-owned creative and communications enterprises.” Explains Natalie Jenkins, inaugural Chair of IN:WA.

“Every dollar spent with an IN:WA member organisation stays in WA and is invested in local jobs and developing local, creative talent. From film production to branding, our state has a huge pool of world-class professionals and agencies, and businesses shouldn’t feel as if they need to go east or overseas to get fresh thinking,” adds Jenkins.

Anthologie, Beautiful Pictures, Block Branding, Braincells, Cooch Creative, Jack in the Box, The Office of John Cheese, Rhythm, and Workhouse have all signed on as
founding members.

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IN:WA officially launched on a balmy Perth night in September 2021